Big Data Analytics in Smart Tourism Destinations. A New Tool for Destination Management Organizations?

Big Data Analytics in Smart Tourism Destinations. A New Tool for Destination Management Organizations?

T Gajdošík – Smart Tourism as a Driver for Culture and …, 2019 In the last years, the amount of data and the possibilities of its analysis have risen rapidly. Leading retail businesses are able to work with complex sources of data,
embrace intelligence tools and generate better outcomes. Tourism industry is …