Smart Tourism Strategy in Increasing the Number of Tourist in Indonesia


Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)

Authors: Dimas Yudistira Nugraha, Lili Adi Wibowo, Disman Disman, Ratih Hurriyati
Corresponding Author: Dimas Yudistira Nugraha

Keywords
smart tourism; perceived value; memorable tourism experience; revisit intention

Abstract
The number of tourists in Indonesia are increasing rapidly. Tourism programs from Indonesian government plays an important role in numerous parts of tourism. One of Indonesian government tourism program is by implementing smart tourism. Smart tourism program is potentially increasing experience of the tourist, as the impact, the tourist will return to the destination. The purpose of this research is to finding the model from the correlation between smart tourism experience, perceived value, memorable tourism experience, and revisit intention. The observed data was composed in 7 smart tourism destinations in Indonesia, particularly Jakarta, Bandung, Surabaya, Yogyakarta, Malang, Bali, and Makassar. The methodology employed is by examining 400 tourists who visited the destinations. Furthermore, the research employs 52 question items. The data were analyzed by using Structural Equation Modelling (SEM). The results showed that smart tourism experience positively influences perceived value and memorable tourism experience; perceived value has a positive effect on memorable tourism experience; memorable tourism experience has a positive effect on revisit intention. This study contributes to the academia, local government, and tourism industry stakeholders to more completely recognize what tourists need during the travel. This paper may be the first study in finding the model from the correlation between smart tourism, perceived value, memorable tourism experience, and revisit intention.

https://www.atlantis-press.com/proceedings/icebef-18/125908050

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